How Oreo created the tweet that won the Super Bowl



This ad, included in a tweet from Oreo, won the Super Bowl Sunday night.



(Credit:
Oreo)



Anyone watching the Super Bowl this evening saw a great game -- and one of the greatest embarrassments in pro sports history: a power outage that halted play for a full half hour.


As the eventual champion Baltimore Ravens and the San Francisco 49ers -- and tens of thousands inside New Orleans' Superdome and millions watching on TV -- waited, Oreo came up with an idea so brilliant and bold that it out and out won the night.


"Power out? No problem," the tweet read, along with a hastily-put together image of an ad showing an Oreo and the brilliant tag line, "You can still dunk in the dark."


The tweet caught fire, and as of this writing had been retweeted 13,734 times.


So how did the cookie company act so fast, and get so many talking -- all with minimal time available, and negligible expense?


While CNET reached out to Oreo in search of the answer, it was Buzzfeed that got the scoop. Apparently, it was the very quick thinking of the company's agency, 360i:


"We had a mission control set up at our office with the brand and 360i, and when the blackout happened, the team looked at it as an opportunity," agency president Sarah Hofstetter told BuzzFeed. "Because the brand team was there, it was easy to get approvals and get it up in minutes."


Oreo had already aired a solid TV ad with their "Cookie or Creme" spot. But they were ready to capitalize on social media as well when the lights went out.


"The big question is, what happens when everything changes, when you go off script?," Hofstetter said. "That was where it got fun."


The key? Having OREO executives in the room, and ready to pull the trigger.



Other brands, of course, took to Twitter -- and Twitter's video service, Vine -- during the blackout.


Some examples:


Calvin Klein used Vine to tempt some fans with a buff male model working out:



And Tide tried to convince people it could help them with their laundry:



All told, the Super Bowl was yet another big win for Twitter. According to the official Twitter blog, there were more than 24.1 million tweets about the game, the ads, and the halftime show. But no matter how good the game itself was, the peak of interest on Twitter came during the blackout, when there were 231,500 tweets per minute, and during Beyonce's halftime show, when 268,000 tweets per minute marked the end of her show.


As for actual football? The top moment was the kickoff for a touchdown by the Ravens' Jacoby Jones, which compelled 185,000 tweets per minute, a tad more than the 183,000 tweets per minute that came when the Ravens sealed the deal.


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8 dead in 3-vehicle tour bus crash in Calif.: Highway Patrol

Updated 2:10 a.m. EST

Authorities say at least eight people are dead and 38 are injured after a tour bus collided with two other vehicles in the mountains of Southern California about 80 miles east of Los Angeles, near the town of Forest Falls.

California Highway Patrol spokesman Mario Lopez said at least eight have died from the Sunday night crash. He says 38 injured people were taken to hospitals.

Lopez says the bus driver reported having brake problems as it came down the mountain on State Route 38, rear-ending a sedan, then flipping over and hitting a pickup truck that was pulling a trailer.

Department of Transportation spokeswoman Michelle Profant says the passengers on the bus were part of a tour group from Tijuana, Mexico, and a representative from the Mexican consulate was at the crash scene.

"It's pretty ugly up there with body parts." she said.

CBS station KCBS in L.A. says the bus was heading back to Mexico from Big Bear.

At least two passengers were said to be trapped in the wreckage, the station added.

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Ravens Defeat 49ers in Historic, Unusual Super Bowl













The Baltimore Ravens emerged Super Bowl champions after one of the strangest and most incredible Super Bowl games in recent memory.


It's the second championship for the Ravens, who pulled out a 34-31 win over the San Francisco 49ers at the Superdome in New Orleans.


The Super Bowl is the biggest spectacle in American sports, and each year becomes the most watched television event in history. This year, Jennifer Hudson kicked things off with a touching performance of "America the Beautiful" with a choir of students from Sandy Hook Elementary School.


Alicia Keys accompanied herself on the piano for a long, jazzy rendition of the national anthem, before the coin toss which resulted in San Francisco receiving to start the first half.


Although the game looked at one point like it was going to be a completely unexpected blow-out, with the Ravens leading 28-6 at the beginning of the 3rd quarter, the 49ers got some unusual help that turned the showdown into a much more exciting battle.


About a third of the way into the 3rd quarter, right after a record-tying Ravens rushing touchdown, the power went out at the Superdome, knocking the lights and air conditioning out in the indoor stadium. The crowd of more than 71,000 strong, along with a lot of antsy players, coaches, and staff waited for 34 minutes for the power to fully come back on and the game to resume.






Chris Graythen/Getty Images











Super Bowl 2013: Beyonce Rocks the Halftime Show Watch Video









Super Bowl 2013: Alicia Keys Sings 'The Star-Spangled Banner' Watch Video









Super Bowl 2013: Jennifer Hudson, Sandy Hook Students Perform Watch Video





In a statement, the NFL said authorities were "investigating the cause of the power outage," and law enforcement sources told ABC News it was just an issue with the building.


That didn't stop many people on Twitter from jokingly blaming Beyonce, the energetic halftime performer who surprisingly reunited shortly with her former band Destiny's Child, for shutting down the power. After her performance, even her husband Jay-Z got in on it, tweeting "Lights out!!! Any questions??"


VIDEO: Super Bowl 2013: Beyonce Rocks the Halftime Show


The 49ers quickly followed the long delay with a touchdown, getting themselves right back into the game. Then just a few minutes later, they found themselves in the end zone again, and it appeared the power outage had flipped the momentum towards the 49ers.


With a score of 31-29 with more than 7 minutes left in the game, San Francisco looked poised to make the biggest comeback in Super Bowl history, but the team, trying for its 6th title, wasn't able to overcome the Ravens lead.


Baltimore was able to run out the clock, and the game ended with a final score of 34-31. Purple and gold confetti fell as the Ravens rushed onto the field and celebrated -- with some colorful language from quarterback Joe Flacco audible on the live broadcast, who was caught saying, "f***ing awesome" on CBS' cameras.


The game was already historic thanks to the match-up for John and Jim Harbaugh, the first head coach brothers to ever face each other on football's biggest stage. It was also the final game for the future Hall of Fame linebacker Ray Lewis, who is, as of the conclusion of the game retired from football.


This is the fifth season in a row that the Ravens have made it to the playoffs, led by Coach John Harbaugh, and SB XLVII MVP Quarterback Joe Flacco. It's the team's first Lombardi trophy since 2000. Their victor tonight made them the only team left in the NFL to have never lost a Super Bowl in multiple appearances.






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Govt has to and will deliver high quality: K Shanmugam






SINGAPORE: Law and Foreign Affairs Minister K Shanmugam said the range of views expressed about the 6.9 million population projection set out in the White Paper are completely understandable.

He was speaking to reporters at a hong bao presentation ceremony at his Chong Pang Division.

He said businesses are unhappy about the lack of growth in the labour force but there are also those who are concerned about the 6.9 million figure.

"They say 'I have difficulties with infrastructure, transport, housing with today's population and you want to increase it even more, doesn't make sense,' - that's a reaction and it is understandable.

"The government has got to explain two points. The first is we have to and will solve the current infrastructure problems and second for this long term planning, whatever the size of the population, 6.9 million is not the target, the infrastructure must be adequate and deliver high quality of life.

"That has to be a cast iron position that the government has to deliver and will deliver," he said.

- CNA/ck



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How Boeing's 777-300ER could help save American Airlines



American Airlines hopes its rise back to profitability and relevance can get a big jump start with the launch of all-new livery, and Boeing's 777-300ER. It is the first U.S. carrier to fly the plane, the most successful twin-engine aircraft in the world.



(Credit:
Chris Sloan/Airchive.com)



It has become the world's most-successful twin-engine airplane, but until now, no U.S. carrier has flown Boeing's 777-300ER. But with the launch on Thursday of its Dallas to Sao Paolo, Brazil flight, American Airlines has broken new ground, and is now depending on its fledgling 777-300ER fleet to re-earn its once legendary wings. And make it a lot of money.



Among the many passengers aboard the inaugural flight to Sao Paolo was Chris Sloan, an aviation writer who often flies on the most notable planes in the skies. Sloan, who previously shared his impressions of the inaugural Boeing 787 Dreamliner commercial flight with CNET, has once again let us in on what it's like to be among the first people aboard a notable, world-class airplane.




As Sloan notes, the past few years have not been kind to American Airlines. The carrier has gone through bankruptcy, seats becoming unbolted, a disastrous crash, and more.


But the airline is doing its best to come back from the dead, and the launch of service aboard the 777-300ER, as well as the roll-out of all-new livery, show that American can't be counted out.


As Sloan wrote:

In an era of smaller airliners, American inaugurated the 777-300, the largest new airliner by a U.S. carrier since the last Boeing 747-400s entered service with U.S. airliners in the late 1990s. Built to handle up to 386 passengers and fly up to 7,825 nautical miles, American's 777-300ER is the first plane flown by a U.S. carrier to feature a stand-up bar since the 1970s, Sloan wrote. American flies the aircraft in a 304-passenger, four-class and six-cabin configuration.


This inaugural, flight 963, from Dallas/Ft. Worth to São Paulo, Brazil in the author's view is one of the most significant in the airline industry in years because it is about something much bigger than just the launch of a new airliner, it's about the re-birth of a proud American institution that happens to bear the name of our country - American Airlines.



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Town mourns for slain bus driver amid Ala. standoff

Updated 9:45 PM ET

MIDLAND CITY, Ala. As the police standoff with an Alabama man accused of holding a 5-year-old boy hostage continued Saturday, a nearby community prepared to bury the beloved bus driver who was shot to death trying to protect children on his bus when the episode began days earlier.

Charles Albert Poland Jr., 66, who was known around town as Chuck, was described by folks in his hometown of Newton as a humble hero. Hundreds of people attended a viewing service for Poland on Saturday evening. His funeral was set for Sunday afternoon.

"I believe that if he had to do it all over again tomorrow, he would," said Poland's sister-in-law, Lavern Skipper, earlier Saturday. "He would do it for those children."





Play Video


Ala. hostage standoff: New info on kidnapper




Authorities said Jim Lee Dykes boarded a stopped school bus filled with 21 children Tuesday afternoon and demanded two boys between 6 and 8 years old. When Poland tried to block his way, the gunman shot him several times and took one 5-year-old boy — who police say remains in an underground bunker with Dykes.

Dale County Sheriff Wally Olson said in a briefing with reporters Saturday that Dykes has told them he has blankets and an electric heater in the bunker on his property. Authorities have set up a command post at a church and have been communicating with Dykes through a ventilation pipe to the underground bunker.

Olson also said Dykes has allowed police to deliver coloring books, medication and toys for the boy.

"I want to thank him for taking care of our boy," Olson said. "That's very important."


The shooting and abduction took place in Midland City, a small town near Dothan, Ala., in the state's southeastern corner.

Newton is about three miles away, a small hamlet with fewer than 2,000 residents. It sits amid cotton farms and rolling hills sprinkled with red earth; most of the residents commute to Dothan or to a nearby Army post.

William Lisenby, a school bus driver who also taught Sunday School with Poland, was flanked by other area bus drivers as he arrived at Saturday night's viewing service for his friend at a local funeral home.

Lisenby spoke in Biblical terms when referring to Poland.


Bus driver Charles Albert Poland Jr. is seen in this undated picture released by the Dale County Board of Education.

Bus driver Charles Albert Poland Jr. is seen in this undated picture released by the Dale County Board of Education.


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AP Photo/Dale County Board of Education

"If you'll notice the similarities there, of what Chuck did was the same thing that Jesus Christ did. These children, even though they were not Chuck's, he laid down his life to defend those children. My hat's off to him for that."

"He was a bus driver just like we are," Lisenby said. "But for the grace of God that could have been us."

Others spoke of the loss of a good man, and their hope that the little boy being held captive is alive and well and will be released soon.

"The community is real concerned," said Fred McNab, mayor of Pinckard, Ala. "You can tell by the food that's been carried over there to the church. It's just devastating. We want it to come to a resolution. We want to save that little child."

Earlier Saturday, local residents remembered Poland as a friendly, giving person.

"He's probably the nicest guy you'll ever meet," said Lonnie Daniels, the 69-year-old owner of the NAPA Auto Parts store, one of three establishments in town that was open Saturday.

Daniels last saw his friend Tuesday morning, when Poland agreed to buy a car from him. The two men shook hands and closed the deal "like gentlemen," Daniels said. Poland was to return after working his bus route to pay for the car.

"He never came back," Daniels said quietly.




Play Video


Ala. hostage crisis: Behind-the-scenes of a negotiation




Daniels said Poland had been married to his wife for 43 years. Poland was from Idaho, but his wife was from Newton. The couple lived there for decades in a small mobile home, and Poland enjoyed gardening and clearing brush from his property.

"I knew that he was always there if I needed," said Daniels, adding that Poland was an excellent mechanic with an array of tools that he lent to people in town.

Neighbors and friends said Poland did various acts of kindness for people in town, from fixing someone's tractor to tilling the garden of a neighbor who had a heart attack.

"You don't owe me anything," Poland once told a recipient of his good deed. "You're my neighbor."

Skipper said Poland and his wife would often sit on their porch, drinking coffee, praying and reading the Bible.

"They loved to be together," Skipper said.

On Saturday morning, Poland's wife wasn't home. A rack of worn trucker's caps sat on hooks on the porch, and two freshly baked pies were laid atop a cooler.

The victim's son, Aaron Poland, told NBC News that he wasn't surprised by his father's act to protect the kids on the bus.

"He considered them his children," Poland said, choking back tears. "And I know that's the reason why my dad took those shots, for his children, just like he would do for me and my sister."


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Gun Violence 'Depletes Precious Natural Resource'












It took the mass shooting in Newtown, Connecticut, to prompt lawmakers to call for stricter gun legislation. But the reality is that in a city like Chicago, where 515 murders took place last year and more than 100 shooting incidents have occurred since January 1, gun violence is an ongoing issue and it has been for years. Only, these shootings have become so common that they don't make national headlines.


"We lost a classroom full of children in Connecticut which sparked national outrage that needs to be translated into action, but in Chicago, we sometimes lose a dozen or more young people every weekend," Rep. Luis Gutierrez (D-Illinois), who serves the Chicago area, said in a statement. "Too many bullets and too many guns are killing the next generation and we have got to make it stop."


Gutierrez, like many others, believe that any debate about gun violence shouldn't just take into account mass shootings that make headline news. It should also consider the chronic gun violence that takes place on a daily basis across the U.S.


In Chicago's case, many of the victims are young minorities growing up in poor, gang-ridden neighborhoods on the south and west side of the city.


Just earlier this week a 15-year-old girl who performed at President Barack Obama's recent inauguration was gunned down, The Washington Post reported.


The teen, Hadiya Pendleton, was hanging out in a park with about a dozen other young people when she was shot. Two other victims were reportedly wounded. By all accounts she was in the wrong place at the wrong time. Reports indicate that the gunman was not even aiming at her.


And Pendleton is just the latest example. Chicago police officer Ron Holt lost his son, Blair, to gun violence in the spring of 2007. The 16-year-old was shot and killed while riding a bus after school.


Holt now works with young people in the community, particularly minorities at an increased risk of engaging in dangerous behavior, to encourage them to focus on their education instead of turning to violence.


"I explain to them that if they continue to ascribe to this diabolical idea of resolving conflict with firearms they're depleting the most precious natural resource in the community, and that is them," Holt said.


What's clear is that the root of the gun problem is not just the guns. There are several factors that play a role, many of which are rarely discussed. For example, for minority youth living in urban communities characterized by poverty, violence, particularly gun violence, tends to be chronic. And the groups largely impacted tend to be African American and Hispanic.


A lot of that has to do with acculturation, according to Rahsmia Zatar, executive director of Strong Youth, a gang prevention and intervention organization. There is a sense that it's difficult to move beyond one's cultural sphere.


As a result, minorities often tend to gravitate toward other young minorities in similar situations, and turn to violence to gain a sense of control, however false it really is.






Charles Rex Arbogast/AP Photo







"It's easy to fall victim to feeling a sense of empowerment through violence," Zatar said. "They feel they have limited opportunities and they don't have a sense of 'I can achieve,' [or] that there is something here for me that's better."


According to the 2011 American Community Survey by the U.S. Census Bureau, more than 30 percent of Chicago's African-American population and nearly 27 percent of Hispanics live below the poverty line. Perhaps more importantly, blacks and whites remain largely segregated, with African-Americans making up the vast majority of neighborhoods in the south, and whites comprising most of the north. Latinos are somewhat more mixed, often living in "buffer" communities between blacks and whites, which could exacerbate the pressure to conform to two cultures, neither of which is entirely comfortable.


These various enclaves also suffer from a distinct gang problem. Chicago Police Commissioner Garry McCarthy told Reuters the city is plagued by the breakup of larger more established gangs into new factions that are fighting over everything from turf to money.


Then there's the city's illicit gun issue, which is bigger than New York's or Los Angeles' despite strict laws to limit weapons. Gun shops are actually outlawed in Chicago, as are assault weapons and high-capacity magazines. Handguns were even banned until 2010.


Still, in a place like Chicago it's handguns doing the most damage. According to statistics from the Bureau of Alcohol, Tobacco, Firearms and Explosives, most of the guns they recovered in Illinois were pistols, followed by revolvers and rifles. Machine guns come in a distant sixth.


Why so many guns? Gun laws in neighboring communities are not as strict, and firearms make their way into the city. According to a recent article by The New York Times, officials "seized 7,400 guns [in Chicago] in crimes or unpermitted uses last year (compared with 3,285 in New York City), and have confiscated 574 guns just since Jan. 1 — 124 of them last week alone."


And while Chicago residents are required to report the loss or theft of a handgun, that same law does not apply to all of Illinois, so a stolen firearm could easily make its way into Chicago without the owner ever reporting it missing.


The dynamics created in poor minority communities like those in Chicago combined with the sheer number of guns that make their way into such a city bear out in the overall statistics.


According to the Bureau of Justice's National Crime Victimization Survey, African Americans were disproportionately represented among homicide victims and offenders between 1980 and 2008. They were six times more likely than whites to be homicide victims and seven times more likely than whites to commit homicides.


Latinos don't fare much better. According to the National Council of La Raza, the nation's largest Hispanic advocacy organization, "Today in America, every three hours a young person is killed by firearm violence. Every 14 hours, that teen or child is Latino."


Young Latinos are especially likely to be impacted by gang violence in places like Chicago. Nationally, Hispanics are also more likely than non-Hispanics to be victims of violent crimes committed by gang members.


The impact of guns on the Latino community may explain why they're inclined to favor increased gun control. According to the Pew Research Center, while 57 percent of whites think it's more important to protect the rights of Americans to own guns than to protect gun ownership, only 29 percent of Latinos feel the same way.


Holt would certainly like to see something change. Several days after his son was killed, he received a voicemail. It was then-Senator Barack Obama. The young lawmaker had called Holt to express his condolences and to promise that if there was anything he could do in the future to help curb gun violence, he was prepared to do it. The two never spoke on the phone, but Holt remembers the message.




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Suicide bomber kills guard at U.S. embassy in Turkey


ANKARA (Reuters) - A far-leftist suicide bomber killed a Turkish security guard at the U.S. embassy in Ankara on Friday, officials said, blowing open an entrance and sending debris flying through the air.


The attacker detonated explosives strapped to his body after entering an embassy gatehouse. The blast could be heard a mile away. A lower leg and other human remains lay on the street.


Prime Minister Tayyip Erdogan said the bomber was a member of the Revolutionary People's Liberation Party-Front (DHKP-C), a far-left group which is virulently anti-U.S. and anti-NATO and is listed as a terrorist organisation by Washington.


The White House said the suicide attack was an "act of terror" but that the motivation was unclear. U.S. officials said the DHKP-C were the main suspects but did not exclude other possibilities.


Islamist radicals, extreme left-wing groups, ultra-nationalists and Kurdish militants have all carried out attacks in Turkey in the past. There was no claim of responsibility.


"The suicide bomber was ripped apart and one or two citizens from the special security team passed away," said Prime Minister Tayyip Erdogan.


"This event shows that we need to fight together everywhere in the world against these terrorist elements," he said.


In New York, the U.N. Security Council strongly condemned the attack as a heinous act.


Turkish media reports identified the bomber as DHKP-C member Ecevit Sanli, who was involved in attacks on a police station and a military staff college in Istanbul in 1997.


KEY ALLY


Turkey is a key U.S. ally in the Middle East with common interests ranging from energy security to counter-terrorism and has been one of the leading advocates of foreign intervention to end the conflict in neighboring Syria.


Around 400 U.S. soldiers have arrived in Turkey over the past few weeks to operate Patriot anti-missile batteries meant to defend against any spillover of Syria's civil war, part of a NATO deployment due to be fully operational in the coming days.


The DHKP-C was responsible for the assassination of two U.S. military contractors in the early 1990s in protest against the first Gulf War and launched rockets at the U.S. consulate in Istanbul in 1992, according to the U.S. State Department.


Deemed a terrorist organisation by both the United States and Turkey, the DHKP-C has been blamed for suicide attacks in the past, including one in 2001 that killed two police officers and a tourist in Istanbul's central Taksim Square.


The group, formed in 1978, has carried out a series of deadly attacks on police stations in the last six months.


The attack may have come in retaliation for an operation against the DHKP-C last month in which Turkish police detained 85 people. A court subsequently remanded 38 of them in custody over links to the group.


"HUGE EXPLOSION"


U.S. Ambassador Francis Ricciardone emerged through the main gate of the embassy shortly after the explosion to address reporters, flanked by a security detail as a Turkish police helicopter hovered overhead.


"We're very sad of course that we lost one of our Turkish guards at the gate," Ricciardone said, describing the victim as a "hero" and thanking Turkish authorities for a prompt response.


U.S. State Department spokeswoman Victoria Nuland condemned the attack on the checkpoint on the perimeter of the embassy and said several U.S. and Turkish staff were injured by debris.


"The level of security protection at our facility in Ankara ensured that there were not significantly more deaths and injuries than there could have been," she told reporters.


It was the second attack on a U.S. mission in four months. On September 11, 2012, U.S. Ambassador Christopher Stevens and three American personnel were killed in an attack on the U.S. Consulate in Benghazi, Libya.


The attack in Benghazi, blamed on al Qaeda-affiliated militants, sparked a political furore in Washington over accusations that U.S. missions were not adequately safeguarded.


A well-known Turkish journalist, Didem Tuncay, who was on her way in to the embassy to meet Ricciardone when the attack took place, was in a critical condition in hospital.


"It was a huge explosion. I was sitting in my shop when it happened. I saw what looked like a body part on the ground," said travel agent Kamiyar Barnos, whose shop window was shattered around 100 meters away from the blast.


CALL FOR VIGILANCE


The U.S. consulate in Istanbul warned its citizens to be vigilant and to avoid large gatherings, while the British mission in Istanbul called on British businesses to tighten security after what it called a "suspected terrorist attack".


In 2008, Turkish gunmen with suspected links to al Qaeda, opened fire on the U.S. consulate in Istanbul, killing three Turkish policemen. The gunmen died in the subsequent firefight.


The most serious bombings in Turkey occurred in November 2003, when car bombs shattered two synagogues, killing 30 people and wounding 146. Part of the HSBC Bank headquarters was destroyed and the British consulate was damaged in two more explosions that killed 32 people less than a week later. Authorities said those attacks bore the hallmarks of al Qaeda.


(Additional reporting by Daren Butler and Ayla Jean Yackley in Istanbul, Mohammed Arshad and Mark Hosenball in Washington; Writing by Nick Tattersall; Editing by Stephen Powell and Sandra Maler)



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Projected 6.9m population basis for healthcare planning: Gan






SINGAPORE: Health Minister Gan Kim Yong said the projected 6.9 million population by 2030 in the White Paper will serve as a basis for planning efforts to ensure sufficient capacity in the healthcare sector.

He also said his ministry is adjusting its plans to be able to meet future healthcare needs.

Mr Gan stressed that the 6.9 million figure is not a target.



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Super Bowl from the sidelines: Tech readiness is priority No. 1



View from main CBS control truck at the Superdome.



It's always a treat to watch the game coverage by the peerless NFL on CBS team, which is the very best in the business. And backing up our amazing group of analysts and experts in front of the camera is a trained crew of CBS Sports production and technical pros behind the scenes.

Their No. 1 priority is to deliver the perfect angle of every play, along with the sophisticated replays, zoom, and hyper-broadcast detail that TV viewers have grown to love. The production logistics and technical complexity associated with broadcasting the Super Bowl are astounding. This year, CBS Sports will have 62 cameras at the Superdome covering the game, along with dozens of replay devices. When you are able to capture virtually every detail of the action, the hard part becomes choosing the angles and replays wisely and making sure you don't interfere with the broadcast.



In the mix will be some 4K cameras, which allow for stunning zooming capabilities, as well as the CBS sky cam, which glides over the field on a cable, capturing all. Orchestrating and syncing all the associated gear -- including switchers, audio consoles, graphics gear packages, servers HD cam decks, and a whole lot of cable -- is a massive undertaking. Beyonce is not the only one rehearsing ahead of Sunday -- there have been production rehearsals every day this week to get ready.


I'm in awe of the process and all of my colleagues at CBS Sports who make the magic happen. The final countdown has begun, so follow me on Twitter at and stay tuned!

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